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MoodyP's avatar

Good morning. One thing to point out (it doesn’t negate the analysis, but it is something most get wrong, including the media talking heads and a large percentage of ‘economists’) is that as a general matter, 100% (or any percent) tariff is not applied to the retail sales price.

Tariffs are typically applied at the ‘first sale price’. In other words, the toaster purchased via Amazon costs $60. But Black and Decker built the toaster in China and then sold it to the first level of distribution in Hong Kong for $14.00. Hence, a 10% tariff on the first sale price would add $1.40 to the cost of the toaster.

Once the toaster makes its way through the supply chain and is presented to the consumer at $60, if the full 10% tariff is added on top toaster now costs $61.40. And that assumes the retailer passes on the cost

That’s an increase of .0066, a far cry from 10%. Obviously the impact is far greater at 100% than 10%. But with one exception, I’ve never heard or read anyone or anything that gets this issue correct.

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